Join us at Le Grand Musée du Parfum / The Grand Perfume Museum10:12 AM
With the opening of Le Grand Musée du Parfum this week, we unlock the mysteries of perfumery – the cultivation, artistry and science, are now accessible to all to experience and explore. We celebrate the grand opening of this extraordinary tribute to our industry as proud partners together in this journey.
The museum is a place of collaboration, elevated by the passion and insights of many. Through these interactive displays and scented hallways, we have worked together to highlight the impact of this industry on the millions of lives it touches each and every day.
IFF has had the pleasure to be a trusted adviser and a partner throughout this process. Our perfumers, Anne Flipo, Jean-Christophe Herault, Nicolas Beaulieu; key members of our consumer science team and a multitude of IFF colleagues have invested their time and creativity from the very beginning of the project. Together we have worked with the museum’s scientific and cultural committee to develop some of the concepts and all the scents behind the exhibits that will now be accessible to all who visit.
There is no future without the past
As we stand with the others responsible for creating this signature museum, we are paying tribute to those who helped build this industry in Paris and beyond – the artisans of fragrance - that came before us, even as we honor the leaders of our industry today: the innovators of perfumery and science.
|Musee du Parfum Orgue du Parfumeur Jason Bruges /The Perfumers’ Organ as imagined by Jason Bruges Studio. IFF perfumers Anne Flipo, Jean-Christophe Herault and perfumers from other houses contributed to the design.|
At IFF, we are constantly exploring new ways to generate greater awareness and understanding of our industry and reaffirming our role within this field. We are proud that we can honor the past, present and future of perfumery through this extraordinary opportunity.
Be our guest and join us on this journey of discovery at Le Grand Musée du Parfum, visit www.grandmuseeduparfum.fr online or in-person at 73, rue du Faubourg Saint Honoré - 75008 Paris. Follow @grandmuseeduparfum and @IFFInc on Instagram.