The IFF Guide to the 2016 World Perfumery Congress (WPC)8:46 AM
Join us in Miami Beach for the World Perfumery Congress on June 13–15, 2016, at the Fontainebleau Resort in Florida.
“The World Perfumery Congress (WPC) is the global stage for fragrance creativity, ingredients, technology and business—providing the ideal forum for discussing the industry’s latest issues and breakthroughs.” This year the focus is on “”Scents & Sustainability: A Responsible Future for Fragrance,” bringing forward insights from industry thought leaders while also focusing on new opportunities in sustainability.”
We’re proud to be a premium sponsor and support new opportunities in sustainability.
Here’s our line-up for the event:
Monday, June 13 4:00–4:45pm Fragrance Sustainability Strategies (Part 2)
Panel discussion includes Mike Popplewell, Vice President, Corporate R&D, IFF
Following the fact- and numbers-based presentation of the opportunities and challenges of the industry's currently employed sustainability and footprint-minimizing strategies, this "big picture" panel will discuss the sustainability of ingredients, strategies, and the brands and consumers that use and cherish fragrance
Tuesday, June 14 9:00–9:45am The Power of Scents and Brands
Bruno Jovanovic, Senior Perfumer, IFF
How fragrance creates delight and drives value for brands.
Tuesday, June 14 3:00–3:45pm Designing and Assessing Green Fragrances (Part 2)
Panel of speakers including Kip Cleverley, Head of Global Sustainability, IFF
Consumers expect sustainable fragrances with low environmental footprints, and they expect them to be created with renewable resources—but no method exists to clearly prove that a fragrance is sustainable. However, green chemistry, as a philosophy, provides useful guidelines to design safer products for health and environment, and a novel method based on green chemistry that can help assess the "greenness" of ingredients and fragrances will be explained during this session. Further, the presented method is available to both chemists and perfumers, and it has already been used to assess more than 1,000 ingredients have to build a green database.
Wednesday, June 15 5:00–5:45pm Fragrance & Cosmetic Actives
Panel discussion includes Antonio Lara, President and CEO, Lucas Meyer Cosmetics
Learn why fragrance houses are tapping into the cosmetic actives market, what this means for the creation of differentiating innovations and multifunctional offerings, and what these new capabilities signal about the future of the industry.
Stop by and explore IFF Fragrance Ingredients, IFF LMR Naturals, and IFF Lucas Meyer Cosmetics, Booth 301/309:
• Monday 10 AM to 6 PM
• Tuesday 10 AM to 6 PM
• Wednesday 10 AM to 5 PM
Come and explore the innovation and share our passion for fragrance ingredients when you visit us at the 2016 WPC. Our team will introduce you to the newest additions in our creative perfumery palette: Starfleur™ 40, a fresh floral, and Lime Leaves, a green leafy citrus note. Meet our perfumers and experience these new ingredients. Also, discover why Amber Xtreme™, one of our most powerful products, provides you with complete creative freedom.
We’ll be joining the #WPCMiami conversation online.
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