The more you know7:00 AM
Beautiful answers start with brave questions.
Curiosity is an important trait for us at IFF. Every day, we use the power of inquiry to create sensorial experiences that invite consumers to discover something new. But more than that, we tap into the power of curiosity—of passionate, sustained questioning—to turn exceptional ideas into extraordinary firsts. And we know we are not the only curious ones.
If you would like to know more about we do at IFF we would like to point you to a few notable resources available now:
Handbook of Olfaction and Gustation
A few months ago, Wiley published the largest collection of basic, clinical, and applied knowledge on the chemical senses ever compiled in one volume. Arnaud Montet, Consumer Science Director, Matthias H. Tabert, R&D Research Fellow, and Benjamin Mattei, Category Marketing Director at IFF wrote and contributed to Chapter 48, titled “Olfaction and Gustation in the Flavor and Fragrance Industries.”
From the book:
- Consumer perception is the ultimate performance measure of a flavor or fragrance. [Tweet this]
- In addition to understanding hedonics, understanding emotional and conceptual processes of the consumer are now viewed as critical for the strategic positioning of products in the marketplace. [Tweet this]
|Left to Right: Benjamin Mattei, Arnaud Montet and Matthias H. Tabert|
Aphorismes d’un Parfumeur (A Perfumer’s Aphorisms)
Aphorismes d’un Parfumeur is a limited-edition book written by IFF perfumer Dominique Ropion with beauty editor Marie-Bénédicte Gauthier. You may be familiar with Ropion’s work through Viktor & Rolf’s Flowerbomb, Givenchy’s Ysatis, and Carnal Flower for Frédéric Malle, among many others.
The 84-page tome contains fragrance history and technique as well as Ropion’s personal reflections on perfumery, scents, creation, chemistry, molecules, natural ingredients and more. The book is bundled with a bottle, sealed with red wax containing four illustrated scrolls, signed by the perfumer.
|Aphorismes d’un Parfumeur flacons at Jovoy Paris, Dominique Ropion at the book launch celebration with Marie-Benedicte Gauthier|
The Empire of Scents: A Film by Kim Nguyen
In the Empire of Scents a young woman, Molly Birnbaum, has become anosmic after an accident. Her quest for scents (and the director’s) take them to different scent experts, from Olivier Roellinger (chef and spice-maker) to a writer, sommelier, and specialist of ambergris, François Chartier, a truffle hunter, a safran village, perfume critic Chandler Burr, CEW olfactotherapist Patty Canac who talks about the Prosper spicebread experience, and mystical perfumer Guido Lenssen.
It’s a fascinating documentary and IFF had the chance to participate in the filming. Dr. Subha Patel, Director of Nature Inspired Fragrance Technologies, who oversees the sprawling R&D Greenhouse and Botanical Gardens in our New Jersey facility, discusses the romance of flowers. While industry veteran and Director of the IFF Perfumery School, Ron Winnegrad, explains synesthesia in scents and demonstrates the commonalities in color associations when smelling.
Kim Nguyen’s “last feature, War Witch (aka Rebelle,) won a nomination at the Oscars for best foreign film in 2013; a Silver Bear for Best Actress at the 2012 Berlinale and a special mention from the Ecumenical Jury; a Best Actress Prize at Tribeca, 10 prizes at the Canadian Screen Awards and 8 Jutra Prizes” via theempireofscents.com.
The film debuted in March 2015 and has been touring festivals all over the world. This month in France, there have been a few press showings and next month, on Sunday, February 7th, there will be a large premiere at Publicis Champs-Elysees, with a Q&A afterwards in association with Les Dimanches de la Connaissance. IFF has joined forces with Scentys to illustrate some key moments of the movie with scents during the viewing, making it a unique sensory experience. The film will be released to the public on February 10.We hope you have a chance to view it.
THE EMPIRE OF SCENTS (Le Nez)- by Kim Nguyen (english subtitles) from Funfilmdistribution on Vimeo.
Through an interactive experience on the film website, go behind the scenes of the film, and its characters, and learn more about the importance of smell in our daily lives, its mechanisms and how it’s connected to our emotions, love and taste: http://experience.nezlefilm.com/en/home.html